How the millennial culture trends 2018 show the relevance of digital media

Would you like to know what the current generation of young professionals prioritises with regards to their consumerism, today that many aspects of our everyday life are based on the internet?

Contemplating how most communications nowadays, from work to relatives to everyday errands, are based online, the very high millennials smartphone ownership figures do not come as a big surprise. With the relevance of social media being not only a distraction, but for many a way to organise their life, setting up events and keeping in touch with the crucial groups of folks in their lives, some firms such as those included in Wind Telecom’s parent company are even including social media-specific allowances in their data packages, just so that their use is not restricted.

Perchance among the most tremendous shifts in the last decade concerning the retail business, and in most of its subfields, is the exponential growth of online platforms. As recent studies show that the most downloaded applications on mobile phones are the best known internet-based shops, the millennial consumer trends indicate that markets are not necessarily a primarily physical establishment nowadays. Needless to say, an marketplace that is thriving because of this is that of network suppliers, as shown by investments by big figures like Telecom Italia’s US shareholder. In the age where unrestricted data and next-day shipping are not just a perk, but something that is expected, firms actually need to appeal to this demographic to stay relevant.

One field that has notably been influenced by millennials and technology statistics is that of home entertainment. As many media sorts are progressively leaving their classic platforms, such as tv networks and radios, and moving on to online providers, things like the formatting of content and advertising need to follow through. The usage statistics, motivation of the likes of Vodafone’s Canadian shareholder, illustrate how young adult do not consider home appliances like a tv as a necessity, alternatively preferring the versatility of a laptop or smartphone screen: the millennial entertainment trends show content consumption occurring on smaller screens, as many watch their favourite show on their phone during their journey to work.

With a generation of millennials growing up with technology, it is expected that areas such as marketing need to adjust to the latest digital platforms if they want to be appealing to their growing target audiences and still be relevant in the current market. Even those referred to as generation Z are these days coming of age and getting in the world of university education or the job market, therefore a big proportion of the main consumers will soon be digital babies. Content is therefore becoming more interactive, briefer: gone are the days where one would spend ten minutes in front of the television watching adverts waiting for their film to start again: if an ad is not eye-catching in its first few seconds, it will be skipped.

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